The Challenge
Every November since 1903, Peddie School and Blair Academy have come together in one of the most anticipated and beloved traditions: Blair Day. In 1988, Peddie and Blair increased the competition by introducing the Potter-Kelley Cup, named for the late former Peddie Headmaster F. Edward Potter Jr. and retired Blair Headmaster James R. Kelly. In 2011, Peddie and Blair alumni offices added a new level of competition: The Potter-Kelley Participation Challenge.
A way to add excitement to Blair Week and engage young alumni, the Potter-Kelley Participation Challenge encourages graduates from 1998-2017 to make a gift to their alma mater’s annual fund. The number of gifts are tallied, and the school with the highest participation percentage wins. For the past four years, that’s been Peddie.
“It’s more than just receiving a gift,” said Peddie Fund Director Alex McDowell. “The challenge is about getting young alumni re-engaged with Peddie and getting our students on the phone with alumni to share upcoming events, campus updates and current happenings.”
This year, the competition begins at 12:01 a.m. on November 1 and ends at 11:59 p.m. on November 2. Both schools share news about the challenge through email communication, social media and class agents. At Peddie, 50 student ambassador volunteers settle into Coates-Coleman Alumni House each night to make nearly 1,000 phonathon calls to alumni. Last year, Peddie received over $31,000 from 445 donors, 11 percent of eligible alumni.
This year, the goal is to beat Blair for the fifth year in a row. The challenge is live, so make your gift now and help Peddie win!

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