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Directory Profile

Shannon Madden

Shannon Madden

Associate Director, Peddie Fund, Head Coach, Girls Varsity Softball
Alumni and Development

Shannon Madden ’13 joined the Alumni & Development Office in July 2021 and is currently the associate director of The Peddie Fund and engagement. Shannon comes to Peddie after spending four years working in the advertising industry at a media agency, where she developed strategy recommendations for a global consumer packaged goods brand. In her role, Shannon focuses on increasing participation for Peddie's annual fund as well as building out alumni engagement efforts for volunteers and affinity groups. Shannon received her Bachelor of Science in business administration from Babson College, where she was also a member of the softball team. Shannon is the varsity softball head coach, supporting today's students as they develop as student athletes and ultimately join the ranks of Peddie alumni.